What does the BBB Institute for Marketplace Trust do?
The Better Business Bureau Institute for Marketplace Trust (BBB Institute) is the 501(c)(3) educational foundation of the International Association of Better Business Bureaus (IABBB). BBB Institute works with local BBBs across the U.S. and Canada to deliver programs, tools and resources that foster a trustworthy marketplace by:
- Empowering consumers to spot, avoid, and report scams and unethical marketplace behavior.
- Providing small businesses with information and strategies to help them thrive and stay safe in their communities.
- Publishing research that provides critical insights for the public, and informs how we develop and deliver our programs.
How We Do It
- Use crowd-sourced data to determine marketplace challenges.
- Create tools and resources needed to empower consumers and businesses.
- Deliver resources online and via in-person trainings in communities across the U.S. and Canada
Why We Do It
of U.S. consumers say it’s important to trust a business before buying. 1
of those who reported being targeted by online purchase scams lost money.2
military consumers reported a higher median dollar loss to scams than non-military consumers.3
believe they are invulnerable to scams (and that others are more likely to be targeted)4
1. BBB Trust Sentiment Index
2. 2022 BBB Scam Tracker Risk Report
3. 2022 BBB Scam Tracker Risk Report
4. Cracking the invincibility illusion: Scams and your small business
