We help military service members, veterans and their families protect their assets, plan for the future, and prosper in a trusted marketplace.

Why It Matters

Service members, veterans and their families lose 46% more money when victims of a scam than non-military consumers.1

The Better Business Bureau receives tens of thousands of business complaints each year from military consumers, and that number has been rising year over year as unethical businesses target and pressure these consumers into unfair deals.2

The industries associated with business complaints and scams reported by military consumers to BBB reflect the unique marketplace challenges associated with life in the military.3

We believe that supporting financial readiness helps protect military consumers so they can continue to serve and feel confident in a trustworthy marketplace.

 

1. 2022 BBB Scam Tracker Risk Report
2. Based on complaints reported to BBB between 2016 and 2022
3. Military consumers and marketplace trust: An analysis of marketplace challenges facing families in the military community

How We Help

  • Tips and articles on how to spot signs of a scam and take action.
  • BBB’s online prevention and reporting tool, BBB Scam Tracker.
  • Saluting Trust, BBB’s monthly e-newsletter featuring “how to” articles on avoiding scams and taking control of their finances (distributed to over 10,000 military and veteran subscribers).  Subscribe to Saluting Trust

 

  • Workshops and presentations offered by BBBs across the nation on buying a car, buying a home, investing for retirement and planning for higher education.
  • Tips and articles on how to protect assets and save for the future.
  • Resource list of financial readiness partners that serve military and veteran communities.

  • At-a-glance list of BBB services for military consumers that help them make the most of their resources and feel confident in the marketplace.
  • Resource list of additional organizations and partners that support the well-being of service members, veterans and their families.

Our Impact

Graphic showing statistics for the program, including nearly 400 BBB staff members trained to lead workshops, over 180,000 participants, 2,008 workshops presented, and 10,892 subscribers to the Saluting Trust newsletter
594578 military members

reached in BBB Military and Veterans Initiative

+ 180000 participants

in outreach events

Nearly 400 BBB staff members

trained to lead workshops

2008 Workshops

led by participating BBBs with 51,000 participants

10892 subscribers

to “Saluting Trust” newsletter