What We Do
The Better Business Bureau Institute for Marketplace Trust (BBB Institute) is the 501(c)(3) educational foundation of the International Association of Better Business Bureaus (IABBB). BBB Institute works with local BBBs across the U.S. and Canada to deliver programs that foster a trustworthy marketplace by:
- Empowering consumers to take control of their purchasing decisions and avoid scams.
- Helping businesses be better by delivering excellent service with integrity, and becoming integral stakeholders in their communities.
- Publishing research that provides critical insights for the public, and informs how we develop and deliver our programs.
Why We Do It
of U.S. consumers say it’s important to trust a business before buying. 1
of those who reported being targeted by online purchase scams lost money.2
military consumers reported a higher median dollar loss to scams than non-military consumers.3
believe they are invulnerable to scams (and that others are more likely to be targeted)4
How We Do It
- Use crowd-sourced data to determine marketplace challenges.
- Create tools and resources needed to empower consumers and businesses.
- Deliver resources online and via in-person trainings in communities across the U.S. and Canada
1. BBB Trust Sentiment Index
2. 2022 BBB Scam Tracker Risk Report
3. 2022 BBB Scam Tracker Risk Report
4. Cracking the invincibility illusion: Scams and your small business