Cracking the Invulnerability Illusion: Stereotypes, Optimism Bias, and the Way Forward for Marketplace Scam Education (2016)

Research Reports

Scams and Fraud

In our seminal study, BBB Institute surveyed consumers in the United States and Canada to identify the stereotypes and misperceptions around scam victimization that are a barrier to effective outreach to at-risk populations.

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Cracking the Invulnerability Illusion: Stereotypes, Optimism Bias, and the Way Forward for Marketplace Scam Education (2016)

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